Fleets use podcasts to communicate with drivers

GP Transco (CCJ Top 250, No. 175), an Illinois-based carrier with over 500 trucks, recently rolled out a new fuel incentive program that compensates drivers who drive efficiently and save fuel. But the program didn’t take off until the company addressed it on its new podcast: Voice GP Transco. After being featured on the internal podcast hosted by company executives, the program skyrocketed from about 30% to nearly 90% participation.