LISLE, Ill. — Navistar, Inc. is making some changes. The company announced via press release its plan to rebrand and change its name to International Motors, LLC, effective October 1.
Along with the name change, the company also debuted a refreshed logo and distinct visual identity.
The comany says its rebranding is driven by a shift in strategy to “transform the business into a solutions provider, and the role the International brand can play in a streamlined customer and user experience.”
“After more than 120 years, we are choosing to return to our roots as International,” said Tobias Glitterstam, chief strategy and transformation officer. “International embodies determination, partnership, and collaboration in meeting every challenge with a solution. Our new name and look complement the strategic changes we are making to offer enhanced customer experiences.”
